Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.

The Challenge

Reciprocity offers a GRC management, cybersecurity, and risk analysis platform for security and compliance teams. The company had a curated newsletter to promote its content and webinars. Key KPIs were open, click-through, and sign-up rates. The newsletter was performing poorly in all areas. Plus, its marketing team was unhappy with the old copywriter for emails, landing pages, and social media.


My challenge was to improve the performance of the key KPIs for all of these assets and client satisfaction with the copy.

The Process

My role was conversion copywriter. I leveraged training in conversion copywriting, direct response copywriting, demand generation, content marketing, and Literary Journalism to transform technical, informational content into snappy, engaging copy.


Changes included:


  • Writing shorter, punchier headlines and subject lines designed to peak curiosity and highlight benefits/outcomes
  • Opting for calls-to-value instead of calls-to-action where appropriate
  • Starting copy with a compelling lead and hook
  • Implementing direct response copywriting frameworks
  • Using voice-of-customer data for copy that sounds like the prospect
  • Sprinkling in facts, stats, and news for logical decision makers

The Solution

Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.

Skills Used

Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Ratewise

Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.

1.5

ROAS

Colorado Limited

The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.

Crafting Jeannie

0.67

CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.