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Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.
Reciprocity offers a GRC management, cybersecurity, and risk analysis platform for security and compliance teams. The company had a curated newsletter to promote its content and webinars. Key KPIs were open, click-through, and sign-up rates. The newsletter was performing poorly in all areas. Plus, its marketing team was unhappy with the old copywriter for emails, landing pages, and social media.
My challenge was to improve the performance of the key KPIs for all of these assets and client satisfaction with the copy.
My role was conversion copywriter. I leveraged training in conversion copywriting, direct response copywriting, demand generation, content marketing, and Literary Journalism to transform technical, informational content into snappy, engaging copy.
Changes included:
Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.
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This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
Create a social media presence and online community to build brand awareness, trust and drive online sales.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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