Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.

The Challenge

Reciprocity offers a GRC management, cybersecurity, and risk analysis platform for security and compliance teams. The company had a curated newsletter to promote its content and webinars. Key KPIs were open, click-through, and sign-up rates. The newsletter was performing poorly in all areas. Plus, its marketing team was unhappy with the old copywriter for emails, landing pages, and social media.


My challenge was to improve the performance of the key KPIs for all of these assets and client satisfaction with the copy.

The Process

My role was conversion copywriter. I leveraged training in conversion copywriting, direct response copywriting, demand generation, content marketing, and Literary Journalism to transform technical, informational content into snappy, engaging copy.


Changes included:


  • Writing shorter, punchier headlines and subject lines designed to peak curiosity and highlight benefits/outcomes
  • Opting for calls-to-value instead of calls-to-action where appropriate
  • Starting copy with a compelling lead and hook
  • Implementing direct response copywriting frameworks
  • Using voice-of-customer data for copy that sounds like the prospect
  • Sprinkling in facts, stats, and news for logical decision makers

The Solution

Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.

Skills Used

Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.67

CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

0.1

CPM

Club Med Belgium

ClubMed is well know luxury Travel Agency with its owns resorts.

I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.

The challenge was to keep CPC low while maintaining booking in their resorts around the world.

0.35

ROAS

Pioneer Air

The customer had seen a significant drop in customers and sales. We needed to maximize his ROI during the peak season. 

0.5

ROAS

Miami Beach Bum

Client was facing difficulties after the iOS 14.5 updates which impacted Facebook and Instagram ads.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.