Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.
Reciprocity offers a GRC management, cybersecurity, and risk analysis platform for security and compliance teams. The company had a curated newsletter to promote its content and webinars. Key KPIs were open, click-through, and sign-up rates. The newsletter was performing poorly in all areas. Plus, its marketing team was unhappy with the old copywriter for emails, landing pages, and social media.
My challenge was to improve the performance of the key KPIs for all of these assets and client satisfaction with the copy.
My role was conversion copywriter. I leveraged training in conversion copywriting, direct response copywriting, demand generation, content marketing, and Literary Journalism to transform technical, informational content into snappy, engaging copy.
Changes included:
Over the course of 6 months, I doubled open, click-through, and sign-up rates and boosted engagement on the company's LinkedIn posts. And the marketing team "loved" my copy.
Copywriting
Technology
Put your e-mail in and we'll arrange a consultation call for you
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
