
Refresh2Design generated 5x their investment & leads are continuing to come in on a consistent basis. Since our partnership, site sessions & unique visitors have increased by 400%+ and users are staying on-site for 6m compared to the industry avg. of 3.52 min.
Refresh2Design's founder has plenty of home staging experience but his brand had very little recognition making it challenging to generate leads.
Even with a relatively small budget via Google & LinkedIn, combined frequency made Refresh2Design top of mind in their geo-localized real estate market. Email lists & real-estate affinity groups helped garner reliable traffic.
Refresh2Design generated 5x their investment & leads are continuing to come in on a consistent basis. Since our partnership, site sessions & unique visitors have increased by 400%+ and users are staying on-site for 6m compared to the industry avg. of 3.52 min.
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
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