The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.

The clients is facing tough competitor with retailer who are selling their product and at the same time scaling Google ads with Search/Shopping.

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.

This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.