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I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Resilience Lab is a network of therapists in New York that has expanded to four additional states. I manage Google Ads and Facebook Ads. The challenge has been helping the team prepare for the leads that are coming in. I have successfully generated quality leads and have helped the team develop a lead nurturing process to drive the leads down the funnel to become paying clients.
While my role was intended to be managing Facebook and Instagram Ads, I also work cross-functionally to ensure that the team is meeting goals in each one of the states where service is provided.
I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,Other,Web Development
Technology
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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