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I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Resilience Lab is a network of therapists in New York that has expanded to four additional states. I manage Google Ads and Facebook Ads. The challenge has been helping the team prepare for the leads that are coming in. I have successfully generated quality leads and have helped the team develop a lead nurturing process to drive the leads down the funnel to become paying clients.
While my role was intended to be managing Facebook and Instagram Ads, I also work cross-functionally to ensure that the team is meeting goals in each one of the states where service is provided.
I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,Other,Web Development
Technology
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
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The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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