I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
expert
Resilience Lab is a network of therapists in New York that has expanded to four additional states. I manage Google Ads and Facebook Ads. The challenge has been helping the team prepare for the leads that are coming in. I have successfully generated quality leads and have helped the team develop a lead nurturing process to drive the leads down the funnel to become paying clients.
While my role was intended to be managing Facebook and Instagram Ads, I also work cross-functionally to ensure that the team is meeting goals in each one of the states where service is provided.
I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,Other,Web Development
Technology
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Wolford is an Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.
Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
