I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Resilience Lab is a network of therapists in New York that has expanded to four additional states. I manage Google Ads and Facebook Ads. The challenge has been helping the team prepare for the leads that are coming in. I have successfully generated quality leads and have helped the team develop a lead nurturing process to drive the leads down the funnel to become paying clients.
While my role was intended to be managing Facebook and Instagram Ads, I also work cross-functionally to ensure that the team is meeting goals in each one of the states where service is provided.
I have generated nearly 1,000 high-intent leads (appointment scheduled with care coordinator or therapist) at less than $50 per lead.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Email Marketing,Other,Web Development
Technology
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
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