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Comparing the metrics from January 2020 to January 2021:
The client had stagnant growth for ~3 months and was looking to get to the next stage in their growth.
During the onboarding call we discussed the following challenges:
Eventually i had to maneuver the intricacies of a rapidly growing business and its relation to third party vendors which led to me building their in house team.
At the time i was the Account DIrector and in charge of all digital efforts including marketing, budget placement, strategic partner ships. growth. etc . I was working for an agency in which we had the following resources:
During our initial phases we focused on the following:
During the last phases we focused on the following while maintaining the above mentioned KPI's:
Comparing the metrics from January 2020 to January 2021:
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Branding,CRO,Copywriting,Content Marketing,SMS Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Other,Web Development,SEO,CMO,Web Development,Social Media Management,Branding,Web Development,Branding,Other
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The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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