Comparing the metrics from January 2020 to January 2021:
The client had stagnant growth for ~3 months and was looking to get to the next stage in their growth.
During the onboarding call we discussed the following challenges:
Eventually i had to maneuver the intricacies of a rapidly growing business and its relation to third party vendors which led to me building their in house team.
At the time i was the Account DIrector and in charge of all digital efforts including marketing, budget placement, strategic partner ships. growth. etc . I was working for an agency in which we had the following resources:
During our initial phases we focused on the following:
During the last phases we focused on the following while maintaining the above mentioned KPI's:
Comparing the metrics from January 2020 to January 2021:
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Branding,CRO,Copywriting,Content Marketing,SMS Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Other,Web Development,SEO,CMO,Web Development,Social Media Management,Branding,Web Development,Branding,Other
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
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