Comparing the metrics from January 2020 to January 2021:

  • Users; Increase of ~95%
  • Revenue: Breaking $110,000/M barrier to sustaining $500,000/M
  • Returning Customer Rate: Increase of ~47% averaging over 60%
  • Overall ROAS: Increase of 400% with a ROAs of 4:1

The Challenge

The client had stagnant growth for ~3 months and was looking to get to the next stage in their growth.

During the onboarding call we discussed the following challenges:

  • Stagnant growth not being able to surpass $110,000/M
  • Thin margins resulting in unprofitable marketing channels (Facebook & Influencer marketing)
  • Also led to difficulty running promotions, sales and subscriptions.
  • Low returning customer rate
  • Complex product equating to a difficulty in a customer making a buying decision
  • Highly competitive market (supplements & vitamins)
  • High shipping costs
  • Global pandemic caused major supply chain. content and overall revenue issues
  • Relatively new brand with little to no credibility and social proof

Eventually i had to maneuver the intricacies of a rapidly growing business and its relation to third party vendors which led to me building their in house team.

The Process

At the time i was the Account DIrector and in charge of all digital efforts including marketing, budget placement, strategic partner ships. growth. etc . I was working for an agency in which we had the following resources:

  • Developers
  • Web Designers
  • Ad Buyers
  • Copy Writers
  • Community Mangers

During our initial phases we focused on the following:

  • Strategic email/SMS flows
  • For Example
  • Abandon carts
  • Welcome series
  • Win-back
  • Birthday
  • Newsletters
  • Website Redesign to improve conversion rates
  • Full website relaunch
  • Strategically timed pop ups
  • Product Quiz
  • Emphasis on product education
  • Projections
  • CPA Targets
  • Budget and ROAs goal per channel
  • Establishing a process for community management
  • KPI's Established
  • Revenue Growth
  • ROAs
  • Website Speed & Bounce Rate
  • Social following and brand presence
  • Conversion Rate

During the last phases we focused on the following while maintaining the above mentioned KPI's:

  • Influencer marketing
  • Digital Advertising
  • Facebook & Instagram
  • Google
  • BIng
  • Branding
  • Content
  • New product releases
  • Affilate marketing
  • Community management
  • SEO
  • Profitability goals

The Solution

Comparing the metrics from January 2020 to January 2021:

  • Users; Increase of ~95%
  • Revenue: Breaking $110,000/M barrier to sustaining $500,000/M
  • Returning Customer Rate: Increase of ~47% averaging over 60%
  • Overall ROAS: Increase of 400% with a ROAs of 4:1
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Branding,CRO,Copywriting,Content Marketing,SMS Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Other,Web Development,SEO,CMO,Web Development,Social Media Management,Branding,Web Development,Branding,Other


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