Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.

GrantMe was looking to scale their business and grow in terms of getting more customers. 

This is such a unique brand with a powerful message of keeping kids safe through technology! they're really wanting to scale & open new marketing channels to get in front of amazing moms who value safety!

Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers