Ashna R.

Mayple Vetted

expert

The Challenge

The Process

The Solution

Skills Used

CRO

Industry

Health & Wellness

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More Case Study

1.3

CPL

Hongos del Pilar

Get to 10k followers by the end of the year in Instagram

Improve the storytelling.

Increasing sales.

0.05

ROAS

L'Oreal

L’Oreal are one of the UK’s biggest advertisers, and the single biggest beauty and cosmetics advertiser. Our objective was to grow market share and improve ROAS.

9.34

ROAS

Aritmetik

The client has multiple stores in Canada and wanted to start selling entirely online.

0.31

CPO

TaxJar

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.


Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.