Etinosa O.

Mayple Vetted

expert

The Challenge

I was brought in to increase the exposure of their social media posts by using engagement campaigns

The Process

As a campaign manager, I ran individual ad campaigns to boost their social media accounts and tested detailed audiences to expand reach

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

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More Case Study

1

ROAS

The Honey Pot Energy and Art

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.


When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.


The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.


Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

5.2

ROAS

Bullion Box Subscriptions

  • Mass Declines due to corona
  • Low Average Order Value
  • Conversion Rate was in the dumpster


Dine en blanc

introduce event to madrid for the first time, 2 years n a row