Generating a sales funnel where users purchase a unique rock experience with a high average order value: $5,500. This is unusually high, considering our total monthly budget was $3,000.

I went to work using the following methodology:

• Identified high-end targets that were music-based and overlaid those to the top 25% of all household incomes
• Negatively targets with low-income leaning (who would not be able to afford the high AOV)
• Used a champion vs. challenger strategy with creative to identify top-performing assets
• Utilized look-a-like within retargeting by including previous purchasers (CRM data) and high engages. Assigned a ranked value for each user to prioritize which users had a high AOV.