Earned multiple sell-out camps which the owner and talent were quite enthusiastic about.

0.5
CPL

The Challenge

Generating a sales funnel where users purchase a unique rock experience with a high average order value: $5,500. This is unusually high, considering our total monthly budget was $3,000.

The Process

I went to work using the following methodology:



  • Identified high-end targets that were music-based and overlaid those to the top 25% of all household incomes
  • Negatively targets with low-income leaning (who would not be able to afford the high AOV)
  • Used a champion vs. challenger strategy with creative to identify top-performing assets
  • Utilized look-a-like within retargeting by including previous purchasers (CRM data) and high engages. Assigned a ranked value for each user to prioritize which users had a high AOV.

The Solution

Earned multiple sell-out camps which the owner and talent were quite enthusiastic about.

Skills Used

Paid Ads

Industry

Art & Entertainment

Results by the numbers

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CPO

Trailcraft Cycles

Scaling a little-known kids mountain biking company through digital advertising.


Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.

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They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store. 

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Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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