Earned multiple sell-out camps which the owner and talent were quite enthusiastic about.


The Challenge

Generating a sales funnel where users purchase a unique rock experience with a high average order value: $5,500. This is unusually high, considering our total monthly budget was $3,000.

The Process

I went to work using the following methodology:

  • Identified high-end targets that were music-based and overlaid those to the top 25% of all household incomes
  • Negatively targets with low-income leaning (who would not be able to afford the high AOV)
  • Used a champion vs. challenger strategy with creative to identify top-performing assets
  • Utilized look-a-like within retargeting by including previous purchasers (CRM data) and high engages. Assigned a ranked value for each user to prioritize which users had a high AOV.

The Solution

Earned multiple sell-out camps which the owner and talent were quite enthusiastic about.

Skills Used

Paid Ads


Art & Entertainment

Results by the numbers

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