We were able to increase the ROAS by 4x what it was before

4.32
ROAS

The Challenge

The client launched his website and wanted an agency to generate sales for him

The Process

We analyzed his content, recommended modifications to his website & launched new ads

The Solution

We were able to increase the ROAS by 4x what it was before

Skills Used

Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,CRO,Social Media Management

Industry

Style & Fashion

Results by the numbers

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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.

Faasos

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

0.5

CPL

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