• Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


0.62
CPO

The Challenge

  • To re-define marketing strategy for AU, US, UK and World wide markets
  • Less brand awareness on FB & IG
  • Negative ROAS for over 3 months with previous marketing agency


The Process

  • Created a strategy to optimize the landing page and product placement
  • Expanded the markets from AU to other markets like UK where boxing is famous
  • Categorized the campaigns in AU, Tier one and Rest of world and used UTMs for better measurement after iOS 14.5 updates
  • Suggested custom videos where people were using the product and overlaid them with reviews. 
  • Boosted FB & IG posts for engagement and used them as ads which created trust and brought down the cost per sale drastically.


The Solution

  • Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

0

CPO

Sazmining

Build a brand. Get people to sign up for their mining rigs.

0.5

CPO

Stellation Media

Create consistent marketing funnel that produces reliable results

Spanish And Go

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.