• Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


0.62
CPO

The Challenge

  • To re-define marketing strategy for AU, US, UK and World wide markets
  • Less brand awareness on FB & IG
  • Negative ROAS for over 3 months with previous marketing agency


The Process

  • Created a strategy to optimize the landing page and product placement
  • Expanded the markets from AU to other markets like UK where boxing is famous
  • Categorized the campaigns in AU, Tier one and Rest of world and used UTMs for better measurement after iOS 14.5 updates
  • Suggested custom videos where people were using the product and overlaid them with reviews. 
  • Boosted FB & IG posts for engagement and used them as ads which created trust and brought down the cost per sale drastically.


The Solution

  • Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Medik8

Never done paid media and was only in UK, want to launch in US

Altura Wellness

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

1.93

ROAS

Liberty Travel

Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.