• Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


0.62
CPO

The Challenge

  • To re-define marketing strategy for AU, US, UK and World wide markets
  • Less brand awareness on FB & IG
  • Negative ROAS for over 3 months with previous marketing agency


The Process

  • Created a strategy to optimize the landing page and product placement
  • Expanded the markets from AU to other markets like UK where boxing is famous
  • Categorized the campaigns in AU, Tier one and Rest of world and used UTMs for better measurement after iOS 14.5 updates
  • Suggested custom videos where people were using the product and overlaid them with reviews. 
  • Boosted FB & IG posts for engagement and used them as ads which created trust and brought down the cost per sale drastically.


The Solution

  • Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.2

CPL

Heniff Transportation

  • Extremely competitive job market 
  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

Fiat

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

0.8

CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

0.25

ROAS

Warehouse Lighting

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.