• Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


0.62
CPO

Shreyas S.

Mayple Vetted

expert

The Challenge

  • To re-define marketing strategy for AU, US, UK and World wide markets
  • Less brand awareness on FB & IG
  • Negative ROAS for over 3 months with previous marketing agency


The Process

  • Created a strategy to optimize the landing page and product placement
  • Expanded the markets from AU to other markets like UK where boxing is famous
  • Categorized the campaigns in AU, Tier one and Rest of world and used UTMs for better measurement after iOS 14.5 updates
  • Suggested custom videos where people were using the product and overlaid them with reviews. 
  • Boosted FB & IG posts for engagement and used them as ads which created trust and brought down the cost per sale drastically.


The Solution

  • Reduced Cost per landing page view to $0.03
  • Cost per page like - $0.02
  • Decreased the Cost per purchase from $200 to $75 (Goal was around $100)


Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

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