
In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Launch of the Galaxy S8
Management of Paid Search Campaigns across
Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.
In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Paid Ads,Google Shopping
Home & Garden
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.

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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.