In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.

0.24
ROAS

Kaliber Performance Marketing

Mayple Vetted

agency

The Challenge

Launch of the Galaxy S8


  • Waiting till midnight to be able to launch the product in respective markets
  • Launch of a brand new product in which minimal information is provided to prevent leaks to the media


Management of Paid Search Campaigns across


  • TV
  • Phones
  • Refrigeration
  • Home Speakers
  • Air Condition


Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.

The Process

  • Prepared necessary ad copy that was "given" information for the S8 Launch whilst keeping a placeholder for the additional value propositions that were to be released
  • Scheduled ads to automatically switch to the S8 Launch Ads once it hit before midnight
  • Placed Galaxy Ads on users searching for the old Samsung Galaxy Phones
  • Competitor campaigns targeting the iPhone 7
  • Brand campaigns that included a sitelink linking to the launch or countdown of the S8


  • Navigated through business units to segment the campaigns in a clear structure
  • Making reporting easier to get back to each individual business unit
  • Segmentation also implemented across Google Shopping with the Product Feed to there wasn't any bias in terms of spend on products.

The Solution

In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.

Skills Used

Paid Ads,Google Shopping

Industry

Home & Garden

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