In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Launch of the Galaxy S8
Management of Paid Search Campaigns across
Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.
In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Paid Ads,Google Shopping
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
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