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In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Launch of the Galaxy S8
Management of Paid Search Campaigns across
Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.
In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Paid Ads,Google Shopping
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Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
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