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In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Launch of the Galaxy S8
Management of Paid Search Campaigns across
Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.
In combination with the launch of the Galaxy S8 and the segmentations to the campaigns by business unit, we managed to increase ROAS 24% - Considering the scale and size of Samsung as an account spending over $2.6m - this was a substantial increase.
Paid Ads,Google Shopping
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