Launch of the Galaxy S8

• Waiting till midnight to be able to launch the product in respective markets
• Launch of a brand new product in which minimal information is provided to prevent leaks to the media

Management of Paid Search Campaigns across

• TV
• Phones
• Refrigeration
• Home Speakers
• Air Condition

Each arm of Samsung was a separate business unit so each had an individual goal however all contained in the same Account as all products were still listed on the same website.

• Prepared necessary ad copy that was "given" information for the S8 Launch whilst keeping a placeholder for the additional value propositions that were to be released
• Scheduled ads to automatically switch to the S8 Launch Ads once it hit before midnight
• Placed Galaxy Ads on users searching for the old Samsung Galaxy Phones
• Competitor campaigns targeting the iPhone 7
• Brand campaigns that included a sitelink linking to the launch or countdown of the S8

• Navigated through business units to segment the campaigns in a clear structure
• Making reporting easier to get back to each individual business unit
• Segmentation also implemented across Google Shopping with the Product Feed to there wasn't any bias in terms of spend on products.