
Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
Sara Joy made creative kaftans and beach accessories with custom-made artwork. We needed to draw people into her site & eventually create loyal purchasers.
Created traffic campaigns on Meta & Google.
Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.