Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
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Sara Joy made creative kaftans and beach accessories with custom-made artwork. We needed to draw people into her site & eventually create loyal purchasers.
Created traffic campaigns on Meta & Google.
Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
Paid Ads,Paid Ads,Paid Ads
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.