
Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
Sara Joy made creative kaftans and beach accessories with custom-made artwork. We needed to draw people into her site & eventually create loyal purchasers.
Created traffic campaigns on Meta & Google.
Before Sara was only able to draw in sales via Wholesale. With the addition of paid campaigns she was able to drive consistent revenue via Ecomm.
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Style & Fashion
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.