
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
ScholarshipOwl is an innovative platform designed to allow students to apply to hundreds of scholarships with a single application form. Matching students with the award opportunities that best match their personality, grades, lifestyle, and more. Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached
885,000 website visitors. Average CTR 3.3%, CPC $0.29
Developed the paid social acquisition strategy for Scholarship Owl leveraging Facebook to drive registrations
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
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The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.