
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
ScholarshipOwl is an innovative platform designed to allow students to apply to hundreds of scholarships with a single application form. Matching students with the award opportunities that best match their personality, grades, lifestyle, and more. Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached
885,000 website visitors. Average CTR 3.3%, CPC $0.29
Developed the paid social acquisition strategy for Scholarship Owl leveraging Facebook to drive registrations
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
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Technology
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PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

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