
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
ScholarshipOwl is an innovative platform designed to allow students to apply to hundreds of scholarships with a single application form. Matching students with the award opportunities that best match their personality, grades, lifestyle, and more. Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached
885,000 website visitors. Average CTR 3.3%, CPC $0.29
Developed the paid social acquisition strategy for Scholarship Owl leveraging Facebook to drive registrations
Generated over 180,000 free account registrations and over 7,800 free trial customers (with credit card). 6.6 million people reached 885,000 website visitors. Average CTR 3.3%, CPC $0.29
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.