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Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, needed to maintain performance in 2020 as the unexpected COVID-19 pandemic hit and the travel industry slowed to a halt.
Given the shifting market, our paid media goals and strategy needed to shift.
Goal 1: Drive future bookings (since people were not yet ready to travel)
Goal 2: Capitalize on new audiences
Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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