
Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, needed to maintain performance in 2020 as the unexpected COVID-19 pandemic hit and the travel industry slowed to a halt.
Given the shifting market, our paid media goals and strategy needed to shift.
Goal 1: Drive future bookings (since people were not yet ready to travel)
Goal 2: Capitalize on new audiences
Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.