
Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
Sea Island, an exceptional destination fueled by heartfelt hospitality since 1928 and the only resort in the world to achieve four Forbes Five Stars 14 years in a row, needed to maintain performance in 2020 as the unexpected COVID-19 pandemic hit and the travel industry slowed to a halt.
Given the shifting market, our paid media goals and strategy needed to shift.
Goal 1: Drive future bookings (since people were not yet ready to travel)
Goal 2: Capitalize on new audiences
Implementing these strategies and remaining nimble in an ever-changing market resulted in a +7% increase in ROAS in 2020 for this luxury resort.
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.

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