Seaport Diagnostics Case Study

The Challenge

As the Director of Integrated Marketing, I oversaw the marketing team and all facets of digital marketing, including website creation, SEO, CRM, and paid media.

Challenges:

With holidays approaching, urgency to develop a new and effective campaign strategy for direct to consumer wellness DNA testing business
Need to diversify channel mix and determine which channels to launch to increase digital presence
When business shifted focus from B2C DNA testing to B2B COVID-19 testing, urgency to redesign website and marketing strategy to align with new branding and goals
Lack of marketing resources provided very limited design and technical capabilities

The Process

The Solution

Planned and executed multi-channel holiday campaign driving 150MM+ reach with dynamic ads and PR stories, resulting in 220% increase in kit sales and 350% increase in revenue YoY
Launched & scaled affiliate channel to contribute over 20% of the company’s total revenue
Successfully redesigned websites and marketing strategy to shift from a B2C DNA testing to B2B COVID-19 sales; email campaign had ROI >100, driving the majority of leads and sales for business
Managed asset creation and web design until I was able to hire and manage marketing team members to assist with creative and technical projects

Website

https://seaportdx.com

Skills Used

Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Email Marketing,CRO,Paid Ads,Paid Ads,Branding,Marketing Strategy,SMS Marketing,Web Development,SEO,Paid Ads,Marketing Strategy,Web Development,Social Media Management,Other,Paid Ads,Web Development,Copywriting,Branding,Web Development

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.48 CPM

Vakilsearch

I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

Read Case Study

Thryv Organics

This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.

Read Case Study

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

Read Case Study

Escape

Develop this start-up brand online and attract a new audience to their events.

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study