• Planned and executed multi-channel holiday campaign driving 150MM+ reach with dynamic ads and PR stories, resulting in 220% increase in kit sales and 350% increase in revenue YoY 
  • Launched & scaled affiliate channel to contribute over 20% of the company’s total revenue 
  • Successfully redesigned websites and marketing strategy to shift from a B2C DNA testing to B2B COVID-19 sales; email campaign had ROI >100, driving the majority of leads and sales for business 
  • Managed asset creation and web design until I was able to hire and manage marketing team members to assist with creative and technical projects

The Challenge

As the Director of Integrated Marketing, I oversaw the marketing team and all facets of digital marketing, including website creation, SEO, CRM, and paid media.


Challenges:

  • With holidays approaching, urgency to develop a new and effective campaign strategy for direct to consumer wellness DNA testing business
  • Need to diversify channel mix and determine which channels to launch to increase digital presence
  • When business shifted focus from B2C DNA testing to B2B COVID-19 testing, urgency to redesign website and marketing strategy to align with new branding and goals
  • Lack of marketing resources provided very limited design and technical capabilities

The Process


The Solution

  • Planned and executed multi-channel holiday campaign driving 150MM+ reach with dynamic ads and PR stories, resulting in 220% increase in kit sales and 350% increase in revenue YoY 
  • Launched & scaled affiliate channel to contribute over 20% of the company’s total revenue 
  • Successfully redesigned websites and marketing strategy to shift from a B2C DNA testing to B2B COVID-19 sales; email campaign had ROI >100, driving the majority of leads and sales for business 
  • Managed asset creation and web design until I was able to hire and manage marketing team members to assist with creative and technical projects
Skills Used

Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Email Marketing,CRO,Paid Ads,Paid Ads,Branding,Marketing Strategy,SMS Marketing,Web Development,SEO,Paid Ads,Marketing Strategy,Web Development,Social Media Management,Other,Paid Ads,Web Development,Copywriting,Branding,Web Development

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

ROAS

Playground Active

This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.


Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.


We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

iKippahs

iKippahs brand is a DTC premium fashion brand with a small finite audience.

They had a small budget to get ROI positive.

Lots of competition in the space.


0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

3

ROAS

Help Medical Supplies

Help Medical Supplies was looking to increase sales of their respiratory products online.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.