As the Director of Integrated Marketing, I oversaw the marketing team and all facets of digital marketing, including website creation, SEO, CRM, and paid media.
Challenges:
Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Email Marketing,CRO,Paid Ads,Paid Ads,Branding,Marketing Strategy,SMS Marketing,Web Development,SEO,Paid Ads,Marketing Strategy,Web Development,Social Media Management,Other,Paid Ads,Web Development,Copywriting,Branding,Web Development
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MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.