Seaport Diagnostics Case Study

The Challenge

As the Director of Integrated Marketing, I oversaw the marketing team and all facets of digital marketing, including website creation, SEO, CRM, and paid media.

Challenges:

With holidays approaching, urgency to develop a new and effective campaign strategy for direct to consumer wellness DNA testing business
Need to diversify channel mix and determine which channels to launch to increase digital presence
When business shifted focus from B2C DNA testing to B2B COVID-19 testing, urgency to redesign website and marketing strategy to align with new branding and goals
Lack of marketing resources provided very limited design and technical capabilities

The Process

The Solution

Planned and executed multi-channel holiday campaign driving 150MM+ reach with dynamic ads and PR stories, resulting in 220% increase in kit sales and 350% increase in revenue YoY
Launched & scaled affiliate channel to contribute over 20% of the company’s total revenue
Successfully redesigned websites and marketing strategy to shift from a B2C DNA testing to B2B COVID-19 sales; email campaign had ROI >100, driving the majority of leads and sales for business
Managed asset creation and web design until I was able to hire and manage marketing team members to assist with creative and technical projects

Website

https://seaportdx.com

Skills Used

Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Email Marketing,CRO,Paid Ads,Paid Ads,Branding,Marketing Strategy,SMS Marketing,Web Development,SEO,Paid Ads,Marketing Strategy,Web Development,Social Media Management,Other,Paid Ads,Web Development,Copywriting,Branding,Web Development

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.6 ROAS

Exquisite Timepieces

This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.

Read Case Study

State Street Global Advisors

In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.

Read Case Study

Pevonia

NDA - Only the name of the brand can be shared.

Read Case Study

0.31 CPL

Motilal Oswal

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +

Objective: Generate Quality leads with decent conversion

Read Case Study

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study