Seaport Diagnostics Case Study

The Challenge

As the Director of Integrated Marketing, I oversaw the marketing team and all facets of digital marketing, including website creation, SEO, CRM, and paid media.

Challenges:

With holidays approaching, urgency to develop a new and effective campaign strategy for direct to consumer wellness DNA testing business
Need to diversify channel mix and determine which channels to launch to increase digital presence
When business shifted focus from B2C DNA testing to B2B COVID-19 testing, urgency to redesign website and marketing strategy to align with new branding and goals
Lack of marketing resources provided very limited design and technical capabilities

The Process

The Solution

Planned and executed multi-channel holiday campaign driving 150MM+ reach with dynamic ads and PR stories, resulting in 220% increase in kit sales and 350% increase in revenue YoY
Launched & scaled affiliate channel to contribute over 20% of the company’s total revenue
Successfully redesigned websites and marketing strategy to shift from a B2C DNA testing to B2B COVID-19 sales; email campaign had ROI >100, driving the majority of leads and sales for business
Managed asset creation and web design until I was able to hire and manage marketing team members to assist with creative and technical projects

Website

https://seaportdx.com

Skills Used

Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Email Marketing,CRO,Paid Ads,Paid Ads,Branding,Marketing Strategy,SMS Marketing,Web Development,SEO,Paid Ads,Marketing Strategy,Web Development,Social Media Management,Other,Paid Ads,Web Development,Copywriting,Branding,Web Development

Industry

Health & Wellness

Results by the numbers

Get Started

More Case Study

Imperial Tea Court

Create a social media presence and online community to build brand awareness, trust and drive online sales.

Read Case Study

Aviators Market

‍

Read Case Study

1 ROAS

Hobby One

Helping them to increase ROI from paid advertising.

Read Case Study

0.68 ROAS

MOBY

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Read Case Study

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study