I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.

0
CPR

Lauren B.

Mayple Vetted

expert

The Challenge

Seashell is in the alternative banking space. Their product is a savings account where they convert clients' funds to stablecoin on the backend to generate a high interest rate. The company was preparing for launch and I was tasked with generating waitlist signups. I developed the strategy and implemented campaigns for Google, Instagram and Facebook. The challenge was finding the right audiences and the messaging that resonates with each audience.

The Process

I performed an audit of the website, all content that the team had created, conducted competitor research, and performed thorough research of the target audience. Based on this audit, I built an ad strategy including target personas which became the cornerstone of success for Seashell’s Facebook and Instagram Ads campaigns. I wrote the ad copy, developed the creative strategy and then collaborated with the designer for image and video creation. I tested various creative until I identified the messaging and imagery that resonated with each audience.

The Solution

I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Marketing Strategy,Web Development,Other

Industry

Finance

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