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I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Seashell is in the alternative banking space. Their product is a savings account where they convert clients' funds to stablecoin on the backend to generate a high interest rate. The company was preparing for launch and I was tasked with generating waitlist signups. I developed the strategy and implemented campaigns for Google, Instagram and Facebook. The challenge was finding the right audiences and the messaging that resonates with each audience.
I performed an audit of the website, all content that the team had created, conducted competitor research, and performed thorough research of the target audience. Based on this audit, I built an ad strategy including target personas which became the cornerstone of success for Seashell’s Facebook and Instagram Ads campaigns. I wrote the ad copy, developed the creative strategy and then collaborated with the designer for image and video creation. I tested various creative until I identified the messaging and imagery that resonated with each audience.
I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Marketing Strategy,Web Development,Other
Finance
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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