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I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Seashell is in the alternative banking space. Their product is a savings account where they convert clients' funds to stablecoin on the backend to generate a high interest rate. The company was preparing for launch and I was tasked with generating waitlist signups. I developed the strategy and implemented campaigns for Google, Instagram and Facebook. The challenge was finding the right audiences and the messaging that resonates with each audience.
I performed an audit of the website, all content that the team had created, conducted competitor research, and performed thorough research of the target audience. Based on this audit, I built an ad strategy including target personas which became the cornerstone of success for Seashell’s Facebook and Instagram Ads campaigns. I wrote the ad copy, developed the creative strategy and then collaborated with the designer for image and video creation. I tested various creative until I identified the messaging and imagery that resonated with each audience.
I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Marketing Strategy,Web Development,Other
Finance
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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