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I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Seashell is in the alternative banking space. Their product is a savings account where they convert clients' funds to stablecoin on the backend to generate a high interest rate. The company was preparing for launch and I was tasked with generating waitlist signups. I developed the strategy and implemented campaigns for Google, Instagram and Facebook. The challenge was finding the right audiences and the messaging that resonates with each audience.
I performed an audit of the website, all content that the team had created, conducted competitor research, and performed thorough research of the target audience. Based on this audit, I built an ad strategy including target personas which became the cornerstone of success for Seashell’s Facebook and Instagram Ads campaigns. I wrote the ad copy, developed the creative strategy and then collaborated with the designer for image and video creation. I tested various creative until I identified the messaging and imagery that resonated with each audience.
I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Marketing Strategy,Web Development,Other
Finance
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One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
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