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I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Seashell is in the alternative banking space. Their product is a savings account where they convert clients' funds to stablecoin on the backend to generate a high interest rate. The company was preparing for launch and I was tasked with generating waitlist signups. I developed the strategy and implemented campaigns for Google, Instagram and Facebook. The challenge was finding the right audiences and the messaging that resonates with each audience.
I performed an audit of the website, all content that the team had created, conducted competitor research, and performed thorough research of the target audience. Based on this audit, I built an ad strategy including target personas which became the cornerstone of success for Seashell’s Facebook and Instagram Ads campaigns. I wrote the ad copy, developed the creative strategy and then collaborated with the designer for image and video creation. I tested various creative until I identified the messaging and imagery that resonated with each audience.
I generated 6,000 waitlist signups at less than $5 cost per waitlist signup.
Paid Ads,Paid Ads,Paid Ads,Copywriting,CRO,Marketing Strategy,Web Development,Other
Finance
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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