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The initial customer acquisition campaigns across channels averaged between 300-450% ROAS. The email automations brought in around $250,000 in extra revenue each year once they were setup.
Take a small, local brand and grow its online presence and revenue.
We created a multi-channel approach across Google Search, Display, and Facebook/Instagram ads. We developed a different approach for 3 levels of the funnel and then optimized them accordingly. We also developed 5 different advanced email marketing automations designed to increase initial customer acquisition and maximize lifetime customer value
The initial customer acquisition campaigns across channels averaged between 300-450% ROAS. The email automations brought in around $250,000 in extra revenue each year once they were setup.
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Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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