
Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.
SEO Savvy is a content marketing agency with clients in the education and financial services spaces. These clients needed content that ranked well in the search results and direct response copy that drove sales.
I used my extensive training, certifications, and experience in SEO to write blogs that ranked on the first page of Google for clients in the education space.
Tactics employed included:
For SEO Savvy's client in the financial services space, I utilized direct response copywriting tactics to write high-converting emails and landing pages. One email written in February 2020 drove more sales in one week than the entire month of February 2019.
Tactics employed included:
Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.
Copywriting
Finance
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.

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