Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.

The Challenge

SEO Savvy is a content marketing agency with clients in the education and financial services spaces. These clients needed content that ranked well in the search results and direct response copy that drove sales.

The Process

I used my extensive training, certifications, and experience in SEO to write blogs that ranked on the first page of Google for clients in the education space.


Tactics employed included:




  • Keyword research
  • On-page keyword optimization


For SEO Savvy's client in the financial services space, I utilized direct response copywriting tactics to write high-converting emails and landing pages. One email written in February 2020 drove more sales in one week than the entire month of February 2019.


Tactics employed included:




  • Direct response formulas and frameworks
  • Persuasion techniques (scarcity, urgency, FOMO, etc)
  • Short, curiosity-piquing subject lines and headlines

The Solution

Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.

Skills Used

Copywriting

Industry

Finance

Results by the numbers

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