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Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.
SEO Savvy is a content marketing agency with clients in the education and financial services spaces. These clients needed content that ranked well in the search results and direct response copy that drove sales.
I used my extensive training, certifications, and experience in SEO to write blogs that ranked on the first page of Google for clients in the education space.
Tactics employed included:
For SEO Savvy's client in the financial services space, I utilized direct response copywriting tactics to write high-converting emails and landing pages. One email written in February 2020 drove more sales in one week than the entire month of February 2019.
Tactics employed included:
Results included blogs and pages ranking on page one of Google and emails triggering record-breaking sales.
Copywriting
Finance
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This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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