SEO Savvy is a content marketing agency with clients in the education and financial services spaces. These clients needed content that ranked well in the search results and direct response copy that drove sales.

I used my extensive training, certifications, and experience in SEO to write blogs that ranked on the first page of Google for clients in the education space.

Tactics employed included:

• Keyword research
• On-page keyword optimization

For SEO Savvy's client in the financial services space, I utilized direct response copywriting tactics to write high-converting emails and landing pages. One email written in February 2020 drove more sales in one week than the entire month of February 2019.

Tactics employed included:

• Direct response formulas and frameworks
• Persuasion techniques (scarcity, urgency, FOMO, etc)
• Short, curiosity-piquing subject lines and headlines