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Conversion Value increased by 99.64%
ROAS increased by 108.63%
YoY revenue growth of 243.06%
Septic Drainer is a product that clears drain blockages in septic systems. It's a powerful product that works in 90% of clogged systems.
The problem we faced was that the bulk of products on the market that claimed to solve the same problem had a poor reputation and consumer trust in such solutions was low. Further, nearly all of those products cost a fraction of the Septic Drainer product.
It was our job to build consumer trust while providing a sufficient ROAS to scale, using Google Ads. Previous agencies had not been able to achieve a sustainable return and so the company was never able to scale Google Ads as a channel.
We first built a landing page that made strong use of the customer video testimonials that Septic Drainer had garnered.
From there we built a targeting structure that would reach people in rural America who were likely to have Septic Systems.
With a clear account structure in place we researched keywords for several different types of campaigns, a) categorical terms, b) competitor terms, c) customer pain point terms, d) "how to" and similar terms.
Using Google (and Bing) Search we targeted these keywords with tightly organized campaigns and ad groups, funneling traffic to the appropriate landing pages built for that specific audience's awareness level.
We further built a remarketing campaign in Facebook to re-engage traffic coming from Google Ads, utilizing Facebook's capabilities for more in-depth ad copy and creative to educate prospects through the next funnel steps and build trust.
Conversion Value increased by 99.64%
ROAS increased by 108.63%
YoY revenue growth of 243.06%
Paid Ads,Paid Ads,Paid Ads,Copywriting,Branding
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The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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