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Conversion Value increased by 99.64%
ROAS increased by 108.63%
YoY revenue growth of 243.06%
Septic Drainer is a product that clears drain blockages in septic systems. It's a powerful product that works in 90% of clogged systems.
The problem we faced was that the bulk of products on the market that claimed to solve the same problem had a poor reputation and consumer trust in such solutions was low. Further, nearly all of those products cost a fraction of the Septic Drainer product.
It was our job to build consumer trust while providing a sufficient ROAS to scale, using Google Ads. Previous agencies had not been able to achieve a sustainable return and so the company was never able to scale Google Ads as a channel.
We first built a landing page that made strong use of the customer video testimonials that Septic Drainer had garnered.
From there we built a targeting structure that would reach people in rural America who were likely to have Septic Systems.
With a clear account structure in place we researched keywords for several different types of campaigns, a) categorical terms, b) competitor terms, c) customer pain point terms, d) "how to" and similar terms.
Using Google (and Bing) Search we targeted these keywords with tightly organized campaigns and ad groups, funneling traffic to the appropriate landing pages built for that specific audience's awareness level.
We further built a remarketing campaign in Facebook to re-engage traffic coming from Google Ads, utilizing Facebook's capabilities for more in-depth ad copy and creative to educate prospects through the next funnel steps and build trust.
Conversion Value increased by 99.64%
ROAS increased by 108.63%
YoY revenue growth of 243.06%
Paid Ads,Paid Ads,Paid Ads,Copywriting,Branding
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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