All campaigns averaged a 325% ROAS which was a major success KPI for the client

3.25
ROAS

The Challenge

This client has never run any paid media before so I had to develop the entire strategy and build out all the campaigns.

The Process

As their budget was limited, we created a two-step funnel for initial customer acquisition and remarketing.

The Solution

All campaigns averaged a 325% ROAS which was a major success KPI for the client

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Home & Garden

Results by the numbers

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0.78

ROAS

Momondo

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

1

ROAS

Renown Health Products

Renown was having great success with direct mailers since the 90's, but hadn't developed their online presence and paid media strategy. We had no data going in on which products to focus on, which channels to choose, or how to position ourselves in the market.

0.25

CPO

Speciality Select

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases


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