All campaigns averaged a 325% ROAS which was a major success KPI for the client

3.25
ROAS

The Challenge

This client has never run any paid media before so I had to develop the entire strategy and build out all the campaigns.

The Process

As their budget was limited, we created a two-step funnel for initial customer acquisition and remarketing.

The Solution

All campaigns averaged a 325% ROAS which was a major success KPI for the client

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Home & Garden

Results by the numbers

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0.25

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dear cleo

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  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

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