Shorto discovered the existence of severe sales problems among mortgage advisers in Israel. These problems are mainly due to the overly complicated process of producing numerous reports for the end customer. Therefore, we have designed and developed a website and system, which allow us to incorporate all the information into one simple report. Through a number of fields filled in by the consultant, he or she can get a brief synopsis of the end customer and thus shorten the whole sales process.

The mortgage market has not yet undergone a digital transformation, hence we had no experience with competitors or other companies in the field and we had to learn the field from scratch and apply it technologically.

We have created an MVP to illustrate the idea which has been initially tried by the target audience of mortgage advisers. Thus, we concluded that there is an actual demand in the field for such a system.