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894% Ross and 44% increase on user retention for each verticals (food & non-food). it came across with the global situation so far so the website was blackout for few hours each day due high amount of traffic.
The main challenge was to analyze and separate the worlds of food and non-food.
Shufersal is the largest retailer in Israel in a wide range of verticals, from dairy products to tools and home decoration.
The overlap between the audiences was the main challenge because a customer who purchased food groceries today is also a potential customer for a new TV or AirPods tomorrow.
A Deep audience research, Special segments based on the stongerst pixel signals, Clear customer journey sequence and messaging, A/B Testing to all assets (UI/UX Website, checkout process, product page, FB Ads, GDN, Taboola, Outbrain and more..)
894% Ross and 44% increase on user retention for each verticals (food & non-food). it came across with the global situation so far so the website was blackout for few hours each day due high amount of traffic.
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