Shufersal Food & Non-Food Case Study

The Challenge

The main challenge was to analyze and separate the worlds of food and non-food.

Shufersal is the largest retailer in Israel in a wide range of verticals, from dairy products to tools and home decoration.

The overlap between the audiences was the main challenge because a customer who purchased food groceries today is also a potential customer for a new TV or AirPods tomorrow.

The Process

A Deep audience research, Special segments based on the stongerst pixel signals, Clear customer journey sequence and messaging, A/B Testing to all assets (UI/UX Website, checkout process, product page, FB Ads, GDN, Taboola, Outbrain and more..)

The Solution

894% Ross and 44% increase on user retention for each verticals (food & non-food). it came across with the global situation so far so the website was blackout for few hours each day due high amount of traffic.

Website

http://shufersal.co.il

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

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