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894% Ross and 44% increase on user retention for each verticals (food & non-food). it came across with the global situation so far so the website was blackout for few hours each day due high amount of traffic.
The main challenge was to analyze and separate the worlds of food and non-food.
Shufersal is the largest retailer in Israel in a wide range of verticals, from dairy products to tools and home decoration.
The overlap between the audiences was the main challenge because a customer who purchased food groceries today is also a potential customer for a new TV or AirPods tomorrow.
A Deep audience research, Special segments based on the stongerst pixel signals, Clear customer journey sequence and messaging, A/B Testing to all assets (UI/UX Website, checkout process, product page, FB Ads, GDN, Taboola, Outbrain and more..)
894% Ross and 44% increase on user retention for each verticals (food & non-food). it came across with the global situation so far so the website was blackout for few hours each day due high amount of traffic.
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Food & Drink
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In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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