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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.