We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.

Challenges:

• Current creative wasn’t scaling efficiently
• Low engagement on ads
• Remarketing was not converting even with discounts

Strategy:

• I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
• Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.

They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.