Brand Strategy consultation. Developed its digital brand, created an integrated communication, marketing and technology campaign to drive traffic to its own touchpoint to deliver a better customer experience along with increasing loyalty and margins for the brand.
Strategy Development based on market research & analytics, to then go through developing an integrated communications and marketing strategy to increase bookings.
Marketing Strategy,Social Media Management,Content Marketing
Travel & Leisure
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.