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+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Increase brand presence in Canada, product purchases and total revenue.
Created a growth marketing strategy with search at its core. The campaign strictly focused on increasing product purchases from new users while engaging in remarketing activities via various channels for current users to increase LTV.
We had to compete against industry leaders with just a small fraction of the budget (a 400M company vs a startup) and every dollar counted at the end of the day.
I was able to increase overall efficiencies and reduce CPA by 150% while increasing overall product purchases by 600%+
+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding
Technology
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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