
+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Increase brand presence in Canada, product purchases and total revenue.
Created a growth marketing strategy with search at its core. The campaign strictly focused on increasing product purchases from new users while engaging in remarketing activities via various channels for current users to increase LTV.
We had to compete against industry leaders with just a small fraction of the budget (a 400M company vs a startup) and every dollar counted at the end of the day.
I was able to increase overall efficiencies and reduce CPA by 150% while increasing overall product purchases by 600%+
+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding
Technology
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The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
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