
+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Increase brand presence in Canada, product purchases and total revenue.
Created a growth marketing strategy with search at its core. The campaign strictly focused on increasing product purchases from new users while engaging in remarketing activities via various channels for current users to increase LTV.
We had to compete against industry leaders with just a small fraction of the budget (a 400M company vs a startup) and every dollar counted at the end of the day.
I was able to increase overall efficiencies and reduce CPA by 150% while increasing overall product purchases by 600%+
+ 250% Increase in Sessions
+ 500% Increase in Monthly Leads
+ 150% Increase in Conversion Rate
+ 100% Decrease in Cost per Acquisition through
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding
Technology
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

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