expert
I was hired as a PR Specialist to launch Síragon, a technology and software brand in the US & LATAM. I developed a communications and marketing strategy, having a successful media outreach. I worked with them in their CES stand and performed all day interviews with tech trade magazines and networks.
My project was a year-long project in which I then trained their staff to continue on promoting the brand based on the marketing strategy.
Public Relations,Marketing Strategy
Technology
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.