I was hired as a PR Specialist to launch Síragon, a technology and software brand in the US & LATAM. I developed a communications and marketing strategy, having a successful media outreach. I worked with them in their CES stand and performed all day interviews with tech trade magazines and networks.
My project was a year-long project in which I then trained their staff to continue on promoting the brand based on the marketing strategy.
Public Relations,Marketing Strategy
Technology
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Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
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