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I was hired as a PR Specialist to launch Síragon, a technology and software brand in the US & LATAM. I developed a communications and marketing strategy, having a successful media outreach. I worked with them in their CES stand and performed all day interviews with tech trade magazines and networks.
My project was a year-long project in which I then trained their staff to continue on promoting the brand based on the marketing strategy.
Public Relations,Marketing Strategy
Technology
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Helping Raisegiving define brand guidelines and content pillars for social media.
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
