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Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
SleepEasy wanted to improve the conversion rate of its website, and the average order value, in order to offset high acquisition costs and low average order values.
As the product claims to help with some health issues such as neck pain, shoulder pain, and insomnia, the challenge was to improve conversion rates by convincing site visitors that this genuinely was a great product that would help them as it had done for thousands of others, without overstating claims and making the product seem too good to be true.
My process starts with research:
This feeds into a testing pipeline (and prioritisation process), as well as identifying areas for quick wins, such as bugs on certain browsers that are fixable and don't need testing.
Then we move into an ongoing Testing & Iteration phase.
This involves working alongside designers & developers to design the tests, QA them to ensure they work properly and don't have any unintended negative impact on the website and set the test live.
Once the test has hit statistical significance with a minimum number of site visitors, the test is ended and either rolled out at 100% until the development agency can build the feature, or ended as a Losing test.
While other tests are then being put live, the results are analysed to identify areas for further improvement, or to gain insight into why a test failed.
Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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