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Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
SleepEasy wanted to improve the conversion rate of its website, and the average order value, in order to offset high acquisition costs and low average order values.
As the product claims to help with some health issues such as neck pain, shoulder pain, and insomnia, the challenge was to improve conversion rates by convincing site visitors that this genuinely was a great product that would help them as it had done for thousands of others, without overstating claims and making the product seem too good to be true.
My process starts with research:
This feeds into a testing pipeline (and prioritisation process), as well as identifying areas for quick wins, such as bugs on certain browsers that are fixable and don't need testing.
Then we move into an ongoing Testing & Iteration phase.
This involves working alongside designers & developers to design the tests, QA them to ensure they work properly and don't have any unintended negative impact on the website and set the test live.
Once the test has hit statistical significance with a minimum number of site visitors, the test is ended and either rolled out at 100% until the development agency can build the feature, or ended as a Losing test.
While other tests are then being put live, the results are analysed to identify areas for further improvement, or to gain insight into why a test failed.
Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
CRO
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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