Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
SleepEasy wanted to improve the conversion rate of its website, and the average order value, in order to offset high acquisition costs and low average order values.
As the product claims to help with some health issues such as neck pain, shoulder pain, and insomnia, the challenge was to improve conversion rates by convincing site visitors that this genuinely was a great product that would help them as it had done for thousands of others, without overstating claims and making the product seem too good to be true.
My process starts with research:
This feeds into a testing pipeline (and prioritisation process), as well as identifying areas for quick wins, such as bugs on certain browsers that are fixable and don't need testing.
Then we move into an ongoing Testing & Iteration phase.
This involves working alongside designers & developers to design the tests, QA them to ensure they work properly and don't have any unintended negative impact on the website and set the test live.
Once the test has hit statistical significance with a minimum number of site visitors, the test is ended and either rolled out at 100% until the development agency can build the feature, or ended as a Losing test.
While other tests are then being put live, the results are analysed to identify areas for further improvement, or to gain insight into why a test failed.
Various tests were run successfully while I worked with SleepEasy including:
And finally, I decided to test some messaging around Klarna and its introduction to the product page. 2 variants were chosen, a more default option which read 'Buy Now, Pay Later' and a company mission-focused message 'Sleep Now, Pay Later.'
The mission-focused variant beat the control by just 2.7%, but the generic Klarna version actually performed 7% WORSE than the control.
So a slight improvement was achieved, but the company avoided a 7% drop that would have occurred if they'd followed 'best practise' and simply added Klarna to the page in its generic form.
CRO
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
