
This brand has seen an average ROAS of 250% which is well in its zone of profitability.
The Canadian skin care brand wanted to improve their sales and conversions using social media advertising.
We built our 3-stage Facebook and Instagram funnel with a top-level focus on User Generated Content (UGCs). We sent the client a guide on how to build effective UGC's that we retargetted.
This brand has seen an average ROAS of 250% which is well in its zone of profitability.
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.