This brand has seen an average ROAS of 250% which is well in its zone of profitability.

2.5
ROAS

The Challenge

The Canadian skin care brand wanted to improve their sales and conversions using social media advertising.

The Process

We built our 3-stage Facebook and Instagram funnel with a top-level focus on User Generated Content (UGCs). We sent the client a guide on how to build effective UGC's that we retargetted.

The Solution

This brand has seen an average ROAS of 250% which is well in its zone of profitability.

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

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0.41

ROAS

kidpik

kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

0 to 150k

Organic monthly impressions

Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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