In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

They weren't getting the ROAS they were looking for, not able to generate a sale.

Provided SEO, developed landing pages, promoted Accu-Chek glucose monitors and strips

Designed and developed branded adver-games as content for kids/teens in collaboration with the Juvenile Diabetes Research Foundation (JDRF)

At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.

It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.