They ran a few Facebook ads but never were consistent with the results of their marketing experience.

Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.

Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

• Expensive product ($3000~ AOV)
• Competitive marketplace
• Tight margins
• Long and complex buyer's journey

Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.

The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.