The Challenge

The Process


The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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Client needed a go-to-market strategy

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The Sales Consultancy

  • No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

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LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

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