OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.

World wide installs campaign, Various platforms countries and languages

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

During our initial analysis of the company we identified the following challenges:

• Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
• To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
• A need to improve the number of conversions without increasing the budget due to constraints.