Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions. 

My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

Lilyana Naturals is a massive brand on Amazon.

After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.

I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.