Combine two websites into one, and consolidate market leadership position with brand.

Swiss Chalet was regularly sending emails to their audience but wanted to customize their customers’ experiences by creating unique messaging throughout the customer journey.

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

Client runs a $100 million/year B2B ecommerce brand (owned by Berkshire Hathaway) selling raw product and manufacturing supplies to jewelry designers. They were always scared of launching with paid ads, as their previous experiences were that they just reached their existing customers; who would have purchased anyways.