Groups related inquiry was decreasing YoY and were mainly focusing on Destinations Weddings only.

Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

The cost of acquisition through paid channels was higher than desired.

ClubMed is well know luxury Travel Agency with its owns resorts.

I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.

The challenge was to keep CPC low while maintaining booking in their resorts around the world.