
On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Stackers wanted to move from a B2B to a D2C first brand. I was tasked with building this from the ground up.
Between 2016 and 2021, I built and grew Stackers to a multi-million-pound D2C brand both direct and through Amazon. Utilising performance channels, including; Facebook ads, Google ads and Amazon ads, alongside content, email and referral/loyalty channels.
On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing,Marketing Strategy,Marketing Strategy
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!

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