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On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Stackers wanted to move from a B2B to a D2C first brand. I was tasked with building this from the ground up.
Between 2016 and 2021, I built and grew Stackers to a multi-million-pound D2C brand both direct and through Amazon. Utilising performance channels, including; Facebook ads, Google ads and Amazon ads, alongside content, email and referral/loyalty channels.
On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing,Marketing Strategy,Marketing Strategy
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Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
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