
On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Stackers wanted to move from a B2B to a D2C first brand. I was tasked with building this from the ground up.
Between 2016 and 2021, I built and grew Stackers to a multi-million-pound D2C brand both direct and through Amazon. Utilising performance channels, including; Facebook ads, Google ads and Amazon ads, alongside content, email and referral/loyalty channels.
On average, 55% YoY growth
4x ROAS through Facebook ads
6.5x ROAS through Google Ads
8x ROAS through Amazon Ads
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,CRO,Email Marketing,Marketing Strategy,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.