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Stakora is an online store (Shopify) providing custom jewelry pieces for men and women across Canada, USA, Australia and UK. Most of the growth of the business had happened through running facebook/Instagram Ads... until iOS14.5 and all the changes that followed happened.
My role was to take over Facebook/Instagram Ads, improve their performance, and explore other paid media channels to further sustain the growth of the business (Google Ads, Pinterest Ads, Snapchat Ads, TikTok Ads).
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
