Stakora is an online store (Shopify) providing custom jewelry pieces for men and women across Canada, USA, Australia and UK. Most of the growth of the business had happened through running facebook/Instagram Ads... until iOS14.5 and all the changes that followed happened.
My role was to take over Facebook/Instagram Ads, improve their performance, and explore other paid media channels to further sustain the growth of the business (Google Ads, Pinterest Ads, Snapchat Ads, TikTok Ads).
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
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The company had attempted paid ads internally but saw very little success with it.
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