Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.

This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.