Spearheaded improvements to strategy and overall management of our largest integrated marketing campaign, which resulted in a 99% increase in website traffic YOY (driving efficiency with 21% less budget) and a 2.5x’s increase in paid media performance YOY. This resulted in us exceeding our lead goal by 2x’s, while also increasing product consideration by +17% and a significant +80% lift in willingness to recommend.
In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
Our strategy and approach was centered on research that uncovered a key opportunity - that mid-cap ETFs actually outperformed small and large caps during past times of market crises. And with many of the mid-cap companies struggling during the COVID-19 pandemic, we saw this as an opportunity to showcase the strength of mid-cap companies and how they were able to “Get Up” and rise above the challenges set forth during periods of crises.
We brought this idea to life through a strong creative and content-centered campaign across digital, social platforms, a unique and interactive website experience and a comprehensive lead generation program.
Spearheaded improvements to strategy and overall management of our largest integrated marketing campaign, which resulted in a 99% increase in website traffic YOY (driving efficiency with 21% less budget) and a 2.5x’s increase in paid media performance YOY. This resulted in us exceeding our lead goal by 2x’s, while also increasing product consideration by +17% and a significant +80% lift in willingness to recommend.
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.