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Spearheaded improvements to strategy and overall management of our largest integrated marketing campaign, which resulted in a 99% increase in website traffic YOY (driving efficiency with 21% less budget) and a 2.5x’s increase in paid media performance YOY. This resulted in us exceeding our lead goal by 2x’s, while also increasing product consideration by +17% and a significant +80% lift in willingness to recommend.
In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.
Our strategy and approach was centered on research that uncovered a key opportunity - that mid-cap ETFs actually outperformed small and large caps during past times of market crises. And with many of the mid-cap companies struggling during the COVID-19 pandemic, we saw this as an opportunity to showcase the strength of mid-cap companies and how they were able to “Get Up” and rise above the challenges set forth during periods of crises.
We brought this idea to life through a strong creative and content-centered campaign across digital, social platforms, a unique and interactive website experience and a comprehensive lead generation program.
Spearheaded improvements to strategy and overall management of our largest integrated marketing campaign, which resulted in a 99% increase in website traffic YOY (driving efficiency with 21% less budget) and a 2.5x’s increase in paid media performance YOY. This resulted in us exceeding our lead goal by 2x’s, while also increasing product consideration by +17% and a significant +80% lift in willingness to recommend.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,SEO,Content Marketing,Other,Web Development,Email Marketing,Copywriting,Web Development,Web Development,Branding,Branding,Social Media Management,Web Development
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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