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At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.
The client launched on Amazon a few months ago, but the supplement space is very competitive so they found it hard to get clicks and conversions. They decided to hire an Amazon expert to see if they could improve sales and ROAS.
Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.