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Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
agency
Sullen had tried Facebook and Instagram advertising in the past but had stopped because of:
1. Lack of consistent results and difficulty managing all their launches and drops.
2. There were concerns about the reliability of data and the ad manager.
3. They didn't want to oversaturate their current audience with ads
Our agency, Equa, took over the management of Sullen's Facebook and Instagram advertising, including ad creation their raw graphics, copy/captions and ad placement with particular focus on launch and new drop dates. To address their concerns about oversaturation, we focused on bringing in new customers and not overly saturating their current customer base. We set up 3rd party tracking using a software called Cometly to double-check results.
Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.
