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Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
Sullen had tried Facebook and Instagram advertising in the past but had stopped because of:
1. Lack of consistent results and difficulty managing all their launches and drops.
2. There were concerns about the reliability of data and the ad manager.
3. They didn't want to oversaturate their current audience with ads
Our agency, Equa, took over the management of Sullen's Facebook and Instagram advertising, including ad creation their raw graphics, copy/captions and ad placement with particular focus on launch and new drop dates. To address their concerns about oversaturation, we focused on bringing in new customers and not overly saturating their current customer base. We set up 3rd party tracking using a software called Cometly to double-check results.
Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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