Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.


Can show you the results directly on a call.

4.1
ROAS

The Challenge

Sullen had tried Facebook and Instagram advertising in the past but had stopped because of: 

1. Lack of consistent results and difficulty managing all their launches and drops.  

2. There were concerns about the reliability of data and the ad manager. 

3. They didn't want to oversaturate their current audience with ads

The Process

Our agency, Equa, took over the management of Sullen's Facebook and Instagram advertising, including ad creation their raw graphics, copy/captions and ad placement with particular focus on launch and new drop dates. To address their concerns about oversaturation, we focused on bringing in new customers and not overly saturating their current customer base. We set up 3rd party tracking using a software called Cometly to double-check results. 

The Solution

Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.


Can show you the results directly on a call.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Telemarketing Express

They needed a vendor to produce some of their infomercials in Clothing and Beauty categories

0.2

ROAS

LED Supply

Client couldn't profitably acquire customers through their search ads. Our team helped do some minor rebranding, as well as focus on their (at the time) audience core of police departments.

1,607%

Organic search traffic

Wedding Style Magazine

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.


They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

Art Services

They wanted a brand new website that would represent their brand

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.