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Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
Sullen had tried Facebook and Instagram advertising in the past but had stopped because of:
1. Lack of consistent results and difficulty managing all their launches and drops.
2. There were concerns about the reliability of data and the ad manager.
3. They didn't want to oversaturate their current audience with ads
Our agency, Equa, took over the management of Sullen's Facebook and Instagram advertising, including ad creation their raw graphics, copy/captions and ad placement with particular focus on launch and new drop dates. To address their concerns about oversaturation, we focused on bringing in new customers and not overly saturating their current customer base. We set up 3rd party tracking using a software called Cometly to double-check results.
Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
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With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
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