Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
Sullen had tried Facebook and Instagram advertising in the past but had stopped because of:
1. Lack of consistent results and difficulty managing all their launches and drops.
2. There were concerns about the reliability of data and the ad manager.
3. They didn't want to oversaturate their current audience with ads
Our agency, Equa, took over the management of Sullen's Facebook and Instagram advertising, including ad creation their raw graphics, copy/captions and ad placement with particular focus on launch and new drop dates. To address their concerns about oversaturation, we focused on bringing in new customers and not overly saturating their current customer base. We set up 3rd party tracking using a software called Cometly to double-check results.
Within 30-45 days we were at an average of 3.5X-4X RoAS (based also on a 3rd party tracker) which has continued for several months (screenshot below). This is despite focusing mainly on bringing on new customers and losing the advantage of focusing largely on retargeting current audience retargeting.
Can show you the results directly on a call.
Paid Ads,Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.