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The brand continued to advertise during their low season Oct-March and saw a 73% increase in revenue in January 2022, on last year.
They are a rapidly growing ecommerce brand who were unhappy with their current freelancer. Although performance was strong, the ad creative and messaging was not in line with the brand vision. I was brought in to audit the whole social ad strategy and work closely with the branding strategist to brief ads which were consistent with other marketing channels.
The brand continued to advertise during their low season Oct-March and saw a 73% increase in revenue in January 2022, on last year.
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They wanted to retain more customers and acquire new ones through social media
increase awareness and inbound tourism from the US and Europe to Panama
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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