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The brand continued to advertise during their low season Oct-March and saw a 73% increase in revenue in January 2022, on last year.
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They are a rapidly growing ecommerce brand who were unhappy with their current freelancer. Although performance was strong, the ad creative and messaging was not in line with the brand vision. I was brought in to audit the whole social ad strategy and work closely with the branding strategist to brief ads which were consistent with other marketing channels.
The brand continued to advertise during their low season Oct-March and saw a 73% increase in revenue in January 2022, on last year.
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Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.
Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
