I increased their ROAS from a 4-1 to a 7-1.

0.75
ROAS

Jessica F.

Mayple Vetted

expert

The Challenge

California is inundated with hotels. There was a brand new hotel built not far from their location. I really focused on their unique brand and location on the Sunset Strip. They have a rich history but they were in need of some updates to the property. They liked to focus mostly on their brand and status, that they thought that alone would keep them top of mind. Their price point was much higher than a Marriott or other chain hotel.

The Process

Research relevant keywords and competitors. Build out campaigns and monitor performance. Constantly test ad copy and location targeting to better performance and increase ROAS. Implemented SEO on their site to help with their SERP rankings.

The Solution

I increased their ROAS from a 4-1 to a 7-1.

Skills Used

Paid Ads,Paid Ads,SEO

Industry

Travel & Leisure

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