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California is inundated with hotels. There was a brand new hotel built not far from their location. I really focused on their unique brand and location on the Sunset Strip. They have a rich history but they were in need of some updates to the property. They liked to focus mostly on their brand and status, that they thought that alone would keep them top of mind. Their price point was much higher than a Marriott or other chain hotel.
Research relevant keywords and competitors. Build out campaigns and monitor performance. Constantly test ad copy and location targeting to better performance and increase ROAS. Implemented SEO on their site to help with their SERP rankings.
I increased their ROAS from a 4-1 to a 7-1.
Paid Ads,Paid Ads,SEO
Travel & Leisure
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This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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