
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
They had a huge catalog of products so the challenge was identifying the best-performing ones and matching them with the right audience.
We split the products by main subcategories and tested constantly the products to evaluate performance. Then we scaled the products that were doing good.
We also create aggressive retargeting campaigns using a combination of product and the catalog feature on FB.
Google shop was one of the best performing advertising channels.
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
Google Shopping,Paid Ads,Paid Ads
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

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