The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.

0.25
ROAS

The Challenge

They had a huge catalog of products so the challenge was identifying the best-performing ones and matching them with the right audience.

The Process

We split the products by main subcategories and tested constantly the products to evaluate performance. Then we scaled the products that were doing good.

We also create aggressive retargeting campaigns using a combination of product and the catalog feature on FB.

Google shop was one of the best performing advertising channels.

The Solution

The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.

Skills Used

Google Shopping,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


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