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The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
They had a huge catalog of products so the challenge was identifying the best-performing ones and matching them with the right audience.
We split the products by main subcategories and tested constantly the products to evaluate performance. Then we scaled the products that were doing good.
We also create aggressive retargeting campaigns using a combination of product and the catalog feature on FB.
Google shop was one of the best performing advertising channels.
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
Google Shopping,Paid Ads,Paid Ads
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Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
instaMek's #1 goal was to reduce their CPA (cost per acquisition). Bringing a relatively new service to the market, instaMek knew that their current service provider could be doing more.
They wanted to see a decrease in their CPA, but also an increase in conversions to grow their already expanding business. They knew that working with the right PPC agency would help them achieve those goals.
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