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The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
They had a huge catalog of products so the challenge was identifying the best-performing ones and matching them with the right audience.
We split the products by main subcategories and tested constantly the products to evaluate performance. Then we scaled the products that were doing good.
We also create aggressive retargeting campaigns using a combination of product and the catalog feature on FB.
Google shop was one of the best performing advertising channels.
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
Google Shopping,Paid Ads,Paid Ads
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
Lyst are a global fashion affiliate.
Their challenge was to understand the search intent of their inventory so that they could optimise it for Google either by merging search categories or by leaving them unmerged.
EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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