
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
They had a huge catalog of products so the challenge was identifying the best-performing ones and matching them with the right audience.
We split the products by main subcategories and tested constantly the products to evaluate performance. Then we scaled the products that were doing good.
We also create aggressive retargeting campaigns using a combination of product and the catalog feature on FB.
Google shop was one of the best performing advertising channels.
The company grew fast, and we were able to constantly scale products and sell the inventory. From 5M in 2016 to 40M in 2019.
Google Shopping,Paid Ads,Paid Ads
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

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