
Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.
We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.
I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it.
We needed to build awareness and hype. We built landing pages for a specific offer.
Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch.
We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop.
By the time we dropped the product on our reverse auction landing page, returns came flooding in!
And this is how we broke our revenue ceiling!
Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
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StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.
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