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Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.
We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.
I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it.
We needed to build awareness and hype. We built landing pages for a specific offer.
Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch.
We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop.
By the time we dropped the product on our reverse auction landing page, returns came flooding in!
And this is how we broke our revenue ceiling!
Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Paid Ads,CRO,Marketing Strategy,Paid Ads
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
This brand had a large customer database but had trouble scaling their Klaviyo account.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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