Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.


It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.

1.75
ROAS

The Challenge

Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.


We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.

The Process

I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it. 


We needed to build awareness and hype. We built landing pages for a specific offer. 


Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch. 


We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop. 


By the time we dropped the product on our reverse auction landing page, returns came flooding in! 


And this is how we broke our revenue ceiling!

The Solution

Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.


It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.

Skills Used

Paid Ads,CRO,Marketing Strategy,Paid Ads

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Quinn

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Quinn discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

Rue La La

One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

Nu-Tank

Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.

While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.

Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.

0.41

ROAS

Lilyana Naturals

Lilyana Naturals is a massive brand on Amazon.


After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.


I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.