Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.

We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.

I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it. 

We needed to build awareness and hype. We built landing pages for a specific offer. 

Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch. 

We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop. 

By the time we dropped the product on our reverse auction landing page, returns came flooding in! 

And this is how we broke our revenue ceiling!