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Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.
We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.
I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it.
We needed to build awareness and hype. We built landing pages for a specific offer.
Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch.
We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop.
By the time we dropped the product on our reverse auction landing page, returns came flooding in!
And this is how we broke our revenue ceiling!
Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Paid Ads,CRO,Marketing Strategy,Paid Ads
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Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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