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Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
Monthly revenue was consistent between $500K and $750K at about a 2x blended ROAs.
We wanted to launch a new product line (NFTs) and wanted to break new revenue ceilings.
I knew this was a brand new space for us, being a physical product brand mainly, and in general NFTs are a new frontier on top of it.
We needed to build awareness and hype. We built landing pages for a specific offer.
Something like an early bird offer. We drove qualified traffic to landing pages, that then fed into a specific email/sms campaign warming up our audience about 1.5 weeks out from the initial launch.
We essentially primed this audience via email, sms, YT and FB. We created a Klaviyo sync in order to hit the same eyeballs in our emails back on FB/IG, creating a cohesive educational feedback loop.
By the time we dropped the product on our reverse auction landing page, returns came flooding in!
And this is how we broke our revenue ceiling!
Within the first 2 weeks of the product launch... In about a week and a half we did about 1.7M in revenue. This was an absolute record for us smashing our BFCM record.
It was especially cool because we did 100% of the demand generation, there was no holiday that we could've played off of.
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SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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