Supplement Brand (Prebiotics) Case Study

The Challenge

Took over the Amazon PPC management of this brand in November '21
Previous marketing spend equated to 22% of total revenue
Business owner had hired an agency who had ramped up spend dramatically with very little impact on sales. This spend was primarily directed towards own-brand terms and high CPC, inefficient
The brand relied on a large subscriber count (40% of all orders), and subscription orders had begun to drop

The Process

Brand-term keyword targeting and defensive product targeting led to a great deal of cannibalisation (paying for sales that would have come in anyway). This was minimised but not completely cut out
PPC spend as a % of revenue dropped from 22% to 8%. The budget was then increased back up to around 14%, with the main investment focus being to rank for high volume keywords and increase the products reach to new users

The Solution

+10% total sales YoY
Cost of Sale reduced from 22% to 8% (then reinvested up to 14%)
+15% New-to-brand orders from ads YoY

Website

http://supplement.brand

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.3 CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Read Case Study

2,134%

Improved online revenue

On One Studios

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

Read Case Study

Northeastern University

‍

Read Case Study

15 ROAS

thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.

Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

Read Case Study

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

Read Case Study