Supplement Brand (Prebiotics) Case Study

The Challenge

Took over the Amazon PPC management of this brand in November '21
Previous marketing spend equated to 22% of total revenue
Business owner had hired an agency who had ramped up spend dramatically with very little impact on sales. This spend was primarily directed towards own-brand terms and high CPC, inefficient
The brand relied on a large subscriber count (40% of all orders), and subscription orders had begun to drop

The Process

Brand-term keyword targeting and defensive product targeting led to a great deal of cannibalisation (paying for sales that would have come in anyway). This was minimised but not completely cut out
PPC spend as a % of revenue dropped from 22% to 8%. The budget was then increased back up to around 14%, with the main investment focus being to rank for high volume keywords and increase the products reach to new users

The Solution

+10% total sales YoY
Cost of Sale reduced from 22% to 8% (then reinvested up to 14%)
+15% New-to-brand orders from ads YoY

Website

http://supplement.brand

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

More Case Study

Unity

In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.

Read Case Study

0.2 ROAS

Patterson Legal Group

Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

Read Case Study

0.18 ROAS

Castro

Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.

Read Case Study

1.78 ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

Read Case Study

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study