• +10% total sales YoY
  • Cost of Sale reduced from 22% to 8% (then reinvested up to 14%)
  • +15% New-to-brand orders from ads YoY
2.7
ROAS

The Challenge

  • Took over the Amazon PPC management of this brand in November '21
  • Previous marketing spend equated to 22% of total revenue
  • Business owner had hired an agency who had ramped up spend dramatically with very little impact on sales. This spend was primarily directed towards own-brand terms and high CPC, inefficient
  • The brand relied on a large subscriber count (40% of all orders), and subscription orders had begun to drop

The Process

  • Brand-term keyword targeting and defensive product targeting led to a great deal of cannibalisation (paying for sales that would have come in anyway). This was minimised but not completely cut out
  • PPC spend as a % of revenue dropped from 22% to 8%. The budget was then increased back up to around 14%, with the main investment focus being to rank for high volume keywords and increase the products reach to new users

The Solution

  • +10% total sales YoY
  • Cost of Sale reduced from 22% to 8% (then reinvested up to 14%)
  • +15% New-to-brand orders from ads YoY
Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Hippie Farms

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

12.31

CPL

Gibson Fine Art

They wanted to generate sales online and were never able to get a decent ROAS

7

ROAS

Lucid Dream Leaf

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

0.76

CPO

Posturepro

They were looking to improve their results on Facebook, Google ads & email marketing

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.