Head of digital marketing for Earth2.io

Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.

Role:

- Experiential Marketing

- Facebook and Instagram Marketing

- A/B testing

- Copywriting

- Advertising Strategy

- User Acquisition

In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

Redefining the way online fashion brand functions today. International & LA-made.

Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.

Duties:

- scaling

- user acquisition

- advertising strategy & execution

- social media marketing

Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.