Supplement Brand (Prebiotics) Case Study

The Challenge

Took over the Amazon PPC management of this brand in November '21
Previous marketing spend equated to 22% of total revenue
Business owner had hired an agency who had ramped up spend dramatically with very little impact on sales. This spend was primarily directed towards own-brand terms and high CPC, inefficient
The brand relied on a large subscriber count (40% of all orders), and subscription orders had begun to drop

The Process

Brand-term keyword targeting and defensive product targeting led to a great deal of cannibalisation (paying for sales that would have come in anyway). This was minimised but not completely cut out
PPC spend as a % of revenue dropped from 22% to 8%. The budget was then increased back up to around 14%, with the main investment focus being to rank for high volume keywords and increase the products reach to new users

The Solution

+10% total sales YoY
Cost of Sale reduced from 22% to 8% (then reinvested up to 14%)
+15% New-to-brand orders from ads YoY

Website

http://supplement.brand

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.76 CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Read Case Study

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

Read Case Study

Peak to Peak Roofing

The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.

Read Case Study

Wetaka

We digitize the online marketing & sales and warehouse management operations of the largest The largest weekly healthy subscription food delivery service in Spain

Read Case Study

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Read Case Study

M1 Concourse

‍M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Read Case Study

MelioGuide

‍MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study