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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
Algorithmics combines offline and online education to teach children from 6 to 17 years old. They have 250,000+ graduates from 55+ countries!
The client was generating leads from Facebook but the CPL was $50+ and wanted to lower the CPL and get more leads.
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.