In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.

Website Design and Development Services.

Build a website that looks pretty, modern and profesional.

Made for performance, SEO, visibility, and made to grow businesses and their presences.

Small list, no email marketing at all

Brand new fanny pack brand with 0 social proof. We had to start from scratch!