6.2
CPI

The Challenge

The Process

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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0.6

ROAS

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Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.

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1.5

ROAS

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They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

0.5

CPM

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