The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%

0.3
ROAS

The Challenge

Tamagotchi was launching its next generation of products - The Tamagotchi Pix. The target audience was different than opposed to its traditional one since it was the first time the product was incorporating a camera feature. The challenge was to not only build brand awareness for the product but also to ensure pre-orders for the product were substantial.

The Process

We undertook a heavier than usual spend approach towards the upper funnel (30% of the budget) to not only market the new feature and its benefits but also to leverage the nostalgia around the product. We create specific assets that targeted not only parents but also individuals who would have interacted with the product when growing up.


My role was to plan the strategy, and collaborate with the creative department for asset creation and execution of the paid social plan on Facebook, Instagram and Pinterest.


The skills utilized included research, tactical audience segmentation, platform best practices, campaign management and reporting.



The Solution

The results achieved included a 30% higher ROAS than several of its legacy campaigns and the brand's projections. The CTR on the upper funnel campaigns was 8%

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Gaming

Results by the numbers

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