• Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


1.48
ROAS

The Challenge

The client was facing growth problems they had low margins, a low budget, and an underwhelming digital presence. We were tasked with creating a new website and driving profitable sales.

The Process

I performed an overall audit, that included the following:

  • Persona creation
  • Web optimizations
  • Email/SMS marketing overview
  • Pop up optimizations
  • New customer journey experience
  • Creative audit
  • Keyword research

I custom-developed a team to execute the following channels:

  • Email/SMS marketing
  • Facebook Ads
  • Google Ads
  • SEO Marketing
  • New Shopify Website creation from design to launch
  • Influencer marketing

The Solution

  • Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Copywriting,Email Marketing,Branding,SMS Marketing,CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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More Case Study

My Construction Payroll

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

2

ROAS

Good Stuff Juices

How did we get these results?

With Our Process = Test. Analyze. Tweak. Scale.


PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.



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