• Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


1.48
ROAS

The Challenge

The client was facing growth problems they had low margins, a low budget, and an underwhelming digital presence. We were tasked with creating a new website and driving profitable sales.

The Process

I performed an overall audit, that included the following:

  • Persona creation
  • Web optimizations
  • Email/SMS marketing overview
  • Pop up optimizations
  • New customer journey experience
  • Creative audit
  • Keyword research

I custom-developed a team to execute the following channels:

  • Email/SMS marketing
  • Facebook Ads
  • Google Ads
  • SEO Marketing
  • New Shopify Website creation from design to launch
  • Influencer marketing

The Solution

  • Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Copywriting,Email Marketing,Branding,SMS Marketing,CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPM

Desert Data Recovery

Optimize ads performance and search engine rankings

2.75

ROAS

Bloc Shop

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.

Safar Publications

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.