• Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


1.48
ROAS

The Challenge

The client was facing growth problems they had low margins, a low budget, and an underwhelming digital presence. We were tasked with creating a new website and driving profitable sales.

The Process

I performed an overall audit, that included the following:

  • Persona creation
  • Web optimizations
  • Email/SMS marketing overview
  • Pop up optimizations
  • New customer journey experience
  • Creative audit
  • Keyword research

I custom-developed a team to execute the following channels:

  • Email/SMS marketing
  • Facebook Ads
  • Google Ads
  • SEO Marketing
  • New Shopify Website creation from design to launch
  • Influencer marketing

The Solution

  • Email/SMS marketing
  • upwards of 30% improve across OPR, CTR, CVR
  • Facebook Ads
  • 148% Increase in ROAS
  • Google Ads
  • New channel assisting in acquiring new customers at a $15 CAC
  • New Shopify Website creation from design to launch
  • Increase in site speed, conversion rate, and customer experience
  • Influencer marketing
  • Custom developed landing pages and hand picked influencers to perform at a minimum of break-even across all partnerships


Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Copywriting,Email Marketing,Branding,SMS Marketing,CRO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

CPR

St Paul Kelowna

The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.


We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.

4

ROAS

Reviv

Launch a successful Kickstarter.

2

ROAS

Latico

Doing very well on Facebook but need help with Google Shopping, search (and eventually YouTube) need to keep above a 3.5x return while spending more.

Praesum Healthcare

This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.