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Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Taylor Lane is an organic coffee brand with a very strong local presence in Sonoma County in Northern California. When I started working with Taylor Lane they had a very minimal email marketing program set up, with a few basic automations that were underperforming and sporadic campaigns that were far from their potential.
Using Klaviyo, I developed a new base email template that was more reflective of their brand and personality, a set of key automations that were optimized for peak performance, a campaign strategy that would help to engage and retain their loyal customer base, and an ongoing optimization strategy that helped us to use data to inform messaging and testing choices.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Email Marketing,Branding
Food & Drink
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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