Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Taylor Lane is an organic coffee brand with a very strong local presence in Sonoma County in Northern California. When I started working with Taylor Lane they had a very minimal email marketing program set up, with a few basic automations that were underperforming and sporadic campaigns that were far from their potential.
Using Klaviyo, I developed a new base email template that was more reflective of their brand and personality, a set of key automations that were optimized for peak performance, a campaign strategy that would help to engage and retain their loyal customer base, and an ongoing optimization strategy that helped us to use data to inform messaging and testing choices.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Email Marketing,Branding
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
