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Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Taylor Lane is an organic coffee brand with a very strong local presence in Sonoma County in Northern California. When I started working with Taylor Lane they had a very minimal email marketing program set up, with a few basic automations that were underperforming and sporadic campaigns that were far from their potential.
Using Klaviyo, I developed a new base email template that was more reflective of their brand and personality, a set of key automations that were optimized for peak performance, a campaign strategy that would help to engage and retain their loyal customer base, and an ongoing optimization strategy that helped us to use data to inform messaging and testing choices.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Email Marketing,Branding
Food & Drink
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