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Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Taylor Lane is an organic coffee brand with a very strong local presence in Sonoma County in Northern California. When I started working with Taylor Lane they had a very minimal email marketing program set up, with a few basic automations that were underperforming and sporadic campaigns that were far from their potential.
Using Klaviyo, I developed a new base email template that was more reflective of their brand and personality, a set of key automations that were optimized for peak performance, a campaign strategy that would help to engage and retain their loyal customer base, and an ongoing optimization strategy that helped us to use data to inform messaging and testing choices.
Taylor Lane's email marketing program is now a significant share of its total revenue – averaging 30% of monthly sales, over a 20% increase. Taylor Lane's email marketing program has also become a key to retaining its loyal, local audience, contributing to a 15% increase in return customers since its implementation.
Email Marketing,Branding
Food & Drink
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The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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